With GIANT, our very first private brand kicking off in 1981, Giant Group went from being an original equipment manufacturer to a brand holder. Over the past few decades, we have been going above and beyond to bring ever-changing products and services to our consumers, helping cyclists live up to all sorts of challenges and goals.
UNLEASH EACH RIDER'S FULL POTENTIAL
The riding experience is equally as important as our products and services. We aspire to bring everyone a riding experience they have never had, as well as being the world's best bicycle brand that leads the industry.
Single-minded focus on optimizing riders' experiences, on and off the bike
Steer riders to find the next level. Curate the latest insights on the science behind the discipline: nutrition, training and recovery. Data-driven insight puts riders in charge of their next objective. High level of service, mechanical expertise and local dealers.
Ecosystems of bikes, gear and services for athletic riders to push their limits
Products and experiences that integrate and empower an athletic lifestyle. Put the rider at the center of intuitive and seamlessly connected systems. Make innovations accessible and scalable – not just for the few. In the race to overcome the challenge, best beats first.
Cultivate rider communities and help celebrate their achievements
Progress is sweetest with others; in the mix of like-minded spirits with a shared desire. Foster reasons for people to get together, on- and off-line. Facilitate the craving for connection, belonging and validation.
World's first compact road bicycle frame TCR
The TCR Compact Road bicycle frame is a true trailblazer, and has been a leader in road bicycle races since it was first launched in the last century. Giant's first ever TCR frame was built using the latest carbon fiber technology at the time, coupled with the groundbreaking “sloping top tube” design. The result was a lightweight yet stiff Compact Road geometry bicycle frame that is adored by performance cycling teams for giving them the wings they need to reach greater heights.
MAESTRO suspension system
Giant's MAESTRO Suspension is going to make your next cross-country ride comfortable and speedy; the suspension system uses four pivot points and two linkages to create a single floating pivot point, and is able to neutralize pedaling and braking forces in all kinds of terrain for the cyclist to thoroughly enjoy the ride.
Hybrid Cycling Technology (HCT)
GIANT has begun investing itself in developing electric bicycles since 1996. The R&D team developed Hybrid Cycling Technology, a smart technology and the result is a smart bicycle that comes with multiple power modes. There is, however, more to the bike than meets the eye: with its built-in integrative data in ergonomic pedaling and smart assisted-pedaling, the bike's message center keeps the bike moving by supplying it with a rapid, incessant, stable stream of power assist, taking the load of pedaling off of the cyclist.
GIANT's CUSTOMIZE service makes it possible to have a bike tailor-made just for you with one of our classic bikes - and it's simple: inform us of your physique, your riding pose, the bike's intended purpose and your preferences, your preferred frame, and your preferred paint-job and components. When we have all these details confirmed, we will submit your request to our factory for production. It's simple, cost-effective, and something of a nice personal statement that tells people about yourself.
Learn more about GIANT
With GIANT, our very first private brand kicking off in 1981, Giant Group went from being an original equipment manufacturer to a brand holder. Over the past few decades, we have been going above and beyond to bring our consumers ever-changing products and services, helping cyclists live up to their challenges and achieve their goals.